Campaigns that moved a number someone was accountable for.

The problem

A token generation event with two different jobs on either side of it: build enough attention before the launch that it lands, then hold that audience afterwards, which is where most projects lose it.

What we did

One programme across X, PR and creators running through the entire window, so the pre-launch push and the post-launch retention were the same campaign rather than two disconnected ones.

The problem

A technically serious chain that needed to be taken seriously by an audience which mostly hears about chains through a handful of large voices.

What we did

Tier 1 placement where access rather than budget is the constraint, including AltcoinDaily, paired with PR so the coverage and the creators told one story.

The problem

A wallet is chosen by builders and power users, the audience least moved by follower count and most moved by whether the person talking actually uses it.

What we did

Mid and long-tail creators with genuine technical credibility, selected on audience composition rather than reach.

The problem

A real announcement with a short window. Coverage that arrives a week late reaches an audience that has already moved on.

What we did

A coordinated push across creators timed to the announcement, so the moment was covered at depth on the day rather than trickling out over a fortnight.

The problem

Players trust players. Reach at the top on its own reads as an ad, and without depth underneath it a single large placement convinces nobody.

What we did

Creator support across all three tiers at once, so the top-tier placement was corroborated by mid and long-tail voices instead of standing alone.

The problem

The same pre-launch problem at the top of the market: without Tier 1 recognition beforehand, a launch has no anchor for anyone else to follow.

What we did

Tier 1 creator social proof ahead of the token, establishing the name with the accounts whose coverage the rest of the market watches.

The problem

Raising inside an audience where the people with the most credible reach are frequently allocators themselves, so media and capital are the same conversation.

What we did

A creator-led round sourced and coordinated end to end, treating creators as capital introduction rather than as advertising inventory.

The problem

The round needed introductions rather than impressions: people who could both write a cheque and vouch for the project publicly afterwards.

What we did

Creator-led fundraising sourced and coordinated end to end, with the same people carrying the message once the round closed.

The problem

A product update is only news if someone can say why it matters. Framed around the token instead, it becomes one more announcement in a crowded feed.

What we did

A launch campaign built around the update itself, with downloads as the measure rather than attention.

The problem

Attention with nowhere to go. A campaign that builds followers and nothing else leaves no way to reach that audience a second time.

What we did

Three surfaces built at once (X, Discord and a waitlist), so attention had somewhere to convert rather than only somewhere to land.

The problem

Getting an audience to do something rather than merely see something. Sign-ups need a reason to act now, not eventually.

What we did

Community growth and a competition mechanic run together, so joining and participating were a single motion.

The problem

Scale that means nothing on its own. Millions of views are easy to buy and say nothing about whether anyone installed the product.

What we did

Large-scale creator distribution measured to installs rather than impressions, with views treated as the input and downloads as the outcome.

The problem

A token arriving into silence. With no recognition of the name beforehand, the launch itself has to do all the work.

What we did

Social proof established ahead of the date, so the launch landed into an audience that already knew who they were.