// industries
The same method. Very different constraints.
Match creators to the ICP, distribute, measure. What changes by market is who is credible, what may be claimed, and which number counts as the result.
Blockchain
Attention arrives in a spike and leaves just as fast, so the work is timing rather than volume. The right creators are positioned before an announcement, a listing or a TGE, not chasing one afterwards.
Worked with
LUKSO · OKX Wallet · Nova Real Chain · Interlock · IOTA · LAK3 · Medieval Empires · OKX
- Pre-TGE social proof, so a launch lands into recognition rather than silence
- Tier 1 placement where access is the constraint, not budget
- KOL-led fundraising, treating creators as capital introduction
- Announcement coordination across tiers so one moment is covered at depth
AI
The audience that matters is technical and allergic to marketing, so credibility is the whole game. A builder with 20,000 engaged developers outperforms a generalist with a million passive followers.
- Developer and founder creators over lifestyle reach
- Product demonstration rather than endorsement
- Distribution measured to installs and sign-ups, not impressions
Biotech
Claims are regulated and the audience is expert, so the constraint is what can be said truthfully, which makes creator selection and brief discipline more important than in any other vertical here.
Worked with
Welshare Health · Bio Protocol
- Creators who can carry a technical claim without overstating it
- Full-cycle coverage through a launch window
- Social proof established before the moment, not during it
Gaming
Players trust players. Reach at the top only works when there is depth underneath it, so the spread across tiers matters more than any single placement.
Worked with
Unioverse
- Tier 1 through Tier 3 in one campaign, so the top is corroborated
- Native creator content rather than repurposed brand assets
Betting & prediction
The measure is sign-ups and deposits, not views, and the markets moving fastest are not English-speaking, so localisation and a conversion mechanic decide the outcome.
Worked with
Legendz.io · Fliff
- Community and waitlist built together, so attention has somewhere to convert
- Competition mechanics where joining and participating are one motion
- Direct access to top-tier Asia creators for localised campaigns